China's sanitary ware hardware accounts for 30% of the world's total

Update:26-09-2020
      As we all know, my country is a country with a large population and a large production country. China's sanitary ware hardware accounts for 30% of the world's total, and bathroom accessories also account for nearly 35% of the world's total. However, with the expansion of domestic market demand, the pace of foreign sanitary ware brands entering China has accelerated significantly. After a series of reshuffles in the sanitary ware industry in 2012, it has entered a new crisis. The raw material problems in the sanitary ware industry in the beginning of the year, crude oil prices, interest rate hikes by the central bank, real estate regulation, etc. have all brought to the sanitary ware industry. A heavy burden, under the influence of a series of external factors, sanitary companies have to strengthen their own development and continuous technological innovation if they want to stand firm. The sanitary hardware industry still needs to work hard, and some weak links make us dare not flatter us, let us work together Explore.
     One: The appearance of immature sanitary ware in the sanitary ware market has accelerated the integration of sanitary products and the further development of the sanitary ware industry, while also saving consumers time and energy for decoration. However, this idealized overall bathroom did not quickly occupy the current bathroom market. Although the hype of the overall bathroom concept has been deeply rooted in the hearts of the people, the market response has always been tepid, and consumers still watch more and buy less. It is estimated that in the next five years, the overall kitchen and bathroom market space will reach more than 40 billion yuan. If a large number of supporting kitchen and bathroom electrical equipment is added, the market space is expected to reach 100 billion yuan in the next 10 years.
      Two: Product technology is weak. It is understood that the 16th China International Kitchen and Bathroom Facilities Exhibition, which ended, has increased by 70 exhibitors compared with last year, and the area has risen from 150,000 last year to 250,000 this year. Although the scale of the exhibition has reached a record high this year, the flow of visitors to the booth has been much lower than in previous years. It is understood that the decline in the flow of people is not simply caused by the spread of the flow of people due to the expansion of the exhibition hall area, but is caused by a combination of many factors. Some international brands do not have brilliant on-site publicity methods, but they can still attract a constant stream of people to their booths. In the final analysis, in the booths of these brands, you can definitely see the technologies and products that lead the entire industry, not just Show performance. It can be said that products are still the main link in attracting audiences. However, many of our bathroom hardware SMEs have insufficient or inadequate product research and development, resulting in products that cannot keep up with the trend in appearance or applicability. This aspect needs to be strengthened.
     As major brands intervene in all aspects of the kitchen and bathroom, integrate resources, quickly become stronger and bigger, meet consumers' overall demand for kitchen and bathroom consumption, and narrow the distance between products and consumers, and become an overall kitchen and bathroom enterprise The main direction of development. The overall bathroom should not only be a product, but also a bathroom environment. Judging from the current market, my country's overall sanitary ware still mainly stays at the level of copying abroad. But if you simply move foreign products to China, you may not get good results. The first thing for sanitary ware companies is to understand the characteristics of the Chinese market, and then tailor the overall sanitary products for consumers according to the market conditions. .